Category : Communication

The User Segmentation Pocket Guide

The idea behind segmentation is simple: instead of communicating with each individual in your audience, you group users according to similar attributes or needs. Each grouping becomes a segment. Once users are identified by a specific attribute or at...

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A Guide to Choosing the Right Platform

Choosing the right vendor for managing your content experiences can be overwhelming. At Uberflip, we can help you identify the best solution based on your unique use case and marketing objectives.

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