Use technology to bolster audience growth using Content marketing.
Content Marketing is a concept of which implementation is open to interpretation. The success of a Content Marketing strategy highly depends on the content application and audience consumption. Content can be presented in various styles; however, the most efficient way to connect and communicate is customized and interactive content.
Studies show interactive content can be attention-grabbing and can follow a more modern approach to communication. Users on a daily basis consume a lot of Interactive content more than even they realize; interactive content is so absorbing that people don't even realize the degree to which they engross in it. When operating on social media, you learn social media runs on two things Content and Readers.
For a business to keep growing digitally, it is important to keep creating new and crisp content. Constant creation of fresh and crisp content results in acquiring 1000’s of unique visits and audience base. Buyers connect to the process more if they feel they are contributing to the end result. A significant chunk of stakeholders agree interactive content contributes to nonlinear execution, which is very appealing to educated buyers.
There are many ways in which you can reach out to the customers with interactive content; the most well know of it being Ads or Features. Ads are efficient as they are designed to have an immediate yet lasting impact; amazingly placed CTAs cater to the audience and result in a boosted click-through rate.
The secondary method which is efficient and gives in quality results is gated content on your blogs. When you write a blog in a flow that intrigues the reader in following a process that makes him more curious about the service, and he fills out a form or a quiz, he automatically connects and provides personal details.
Social media, in itself, can fight for a top spot. In content marketing, social media is an empire of interactive posts where content is the king. Social media attributes as an interactive platform because it promotes and shares content depending on the engagement. More the likes, comments, and shares more are the possibilities of your content doing better on social media.
One of the most overlooked tools in current times in Email Marketing, several industry insiders claim that Email marketing is nearing extinction. However, studies suggest more than 80% of companies prefer receiving official business documents over Email instead of any other communication channel. The Email automatically contributes towards better results by following a personalized approach and better click rates.
Another method to keep hold of your audience is to keep their interest peaked in your content, deliver your content like a story or a journey, divide it into multiple sections or parts to keep your readers on the bay and wanting for more. This strategy automatically contributes to strong engagement and promotes interactive behavior. Looking at any content as a story multiplies its attractiveness and brings the audience closer to conversion as compared to standard CTA formatting.
Create a ladder to deliver content with a modern approach. A ladder can be an essential element to tick or sequence in which the delivery should be executed. Content delivery and aesthetics are as important as the content itself.
While delivering the content, you can try different layouts to test what suits your domain and topic the best. More so, it's never embarrassing to surf around the internet and learn from your competitors or other organizations operating in relative environments.
If you desire to have a customized strategy designed by our experts for your content or social media accounts, feel free to contact us.