TikTok star Charli D’Amelio becomes an active investor in a Fintech startup
TikTok sensation with over 100 million followers on the platform representing Gen Z has a spending power of over $75 billion. D’Amelio joined the elite company of Justin Timberlake and Chainsmokers of being an active investor in banking apps.
D’Amelio joined Step as a partner investor and customer; she believes after achieving financial freedom at such a young age, it's her responsibility to spread how easy it is with Step to manage your finances while providing the financial training teens need, but they are very hard to find in the open market.
Step, is an impressive integrated banking platform that helps teenagers build a positive credit score and charges no additional fees on the finance availed. Step, provided an all-in-all banking experience while offering great personalization with no additional fees. The whole structure of Step was designed in Silicon Valley, and this Silicon Valley startup managed to raise $50 Million.
D’Amelio is not just a great investment addition to the franchise, but she also adds a great brand and face value to the project. She, with her vast follower range, plans to promote the financial freedom app amongst her followers.
Primary investors are delighted with the inclusion of TikTok star Charli D’Amelio, as they are sure of the spending power she would pull in by her Social Media influencer marketing tactics.
Step, had managed to rope in healthy individuals and heavy tech investors for the app. The list of tech investors is long and powerful enough to put anyone in awe of their achievements. Names of tech giants associated with Step are Facebook, Square, Venmo, Visa, and others.